July 29, 2013

Engrish: The Car (Kuruma) Edition!

Is this technically Engrish? I think so! The use of an English word or phrase in a situation such as the naming of a model of car when it is totally opposite of what they probably intended is definitely Engrish. 

So here we have three of my favorites: Cocoa, Diva and Naked. I think the only model that would stand a chance in hell of being sold in the USA would be Diva and it would probably have a very specific, and narrow, market. Now Cocoa and Naked? I have no clue what they were going for, but hey--thanks for the giggle during my morning commute!

By the way, if you're just joining the fun and don't know what Engrish is, please visit the almighty wikipedia  for a quick lesson.

Location: Yokosuka

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